Intergrarte your brand into everything you do
Personal branding should be a large part of everything you do. It should be weaved into your life. It shouldn’t just be in the clothes you wear but in your every action with friends and business colleagues.
Your brand should show in how you blog online. For example, my personal brand always is helping entrepreneurs. When I attend networking events I try to have the same person you read about online, shine at networking events. If you try to be someone you’re not, it will show.
2. Be consistent
As a customer, think about the brands that you are most loyal to. Chances are that they’ve earned your trust because they are dependable. For example, Zappos is known for delivering superior customer service. Dropbox includes its signature hand drawn blue box logo on all of its messaging.
As Hannah Fleishman states on HubSpot, “All of your communications and marketing assets should tell your brand’s story.”
3. Don’t try to please everyone
Years ago at a marketing conference, my friend Jonathan Long from Market Domination Media told me that “You’re never going to please everyone, so don’t try to be everything to everyone. Learn to be the best brand possible to specific set of users.” This still sticks out to me as myself as a business owner really can’t do everything. If I try and please everyone…. it’s not even possible.
Don’t be afraid to be yourself – even if that means saying the things that no one else will. Remember, you’re not in business to please everyone. You’re in business to grow a business, not please everyone.
4. Associate yourself with strong brands
“Your personal brand is strengthened or weakened by your connection to other brands,” said Shama Hyder is Founder and CEO of Marketing Zen. “Find and leverage strong brands which can elevate your own personal brand.”
You can begin by looking at the three C’s: company, college, colleagues.
For example, you could contribute content to your alumni or company newsletter or blog.
5. Get sneaky with brand-building awareness.
Finally, you can start spreading brand awareness by using some outside-of-the-box techniques like;
- Setting up a referral program.
- Creating an infographic.
- Offering freemium content.
- Partnering with local businesses.
- Wrapping your car with ads.
- Giving away swag.
- Running a social media contest.
- Hosting a podcast.
- Setting up PPC ads and a remarketing campaign.