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In an industry as crowded as CBD, how can any startup stand out? It’s a question everyone in the space must answer, as a tsunami of CBD-infused products flood onto store shelves nationwide. So when the cofounders of Feals entered this space, they cooked up a plan to make themselves different. They’d do some customer acquisition research and then create … Read moreHow One CBD Brand Learned to Stand Out in a Crowded Industry
A new year always brings about new discoveries. Many companies will come and go over the year, but some are poised to break out and become the next big success. Here are five unique organizations from a variety of industries that many experts believe are the ones that will become household names before 2020 arrives. … Read more5 Brands To Keep An Eye On In 2019
Japan is a unique case study in branding because they have marketed themselves as all things to all people. Read all the things they have done below to understand how they have positioned themselves as a wonderful place to visit, to do business, and to find talent. 1. Their History Japanese culture is thousands of … Read moreHow Japan Branded A Country
In today’s digital age, more than ever, people are looking online at videos. Between streaming services, YouTube, and people filming things on their phones, video content and branding is growing at a high rate. Individuals are more likely than ever to get someone to watch a video as opposed to reading an article. It is … Read moreVideo Content and Branding Is The Key To Business
Personal branding requires specific knowledge on your brand and why you are using it regardless of the business you happen to be in. Specialization means that you have it pegged for its strength, talent, or a major achievement in your life. Leadership means your brand has authority as well as credibility as the source of … Read more8 Laws of Personal Branding