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Peak Design has announced a plan to keep a lineup of camera bags fresh with a unique overhaul that it’s calling the Everyday Line V2. Based on customer feedback, the overhaul provides many improvements to the material and design of these camera bags. Furthermore, Peak Design is expanding its offering with two new bags, which … Read morePeak Desigs Offers Two New Designs for Camera Bag Line
In a recent conversation with a very senior person at a financial institution my colleague was told, “I think private wealth managers will have a hard time seeing the value of branding—they see marketing as a cost center, not a driver of sales.” Hold it. How did we go from branding to marketing in one sentence … Read moreValue of Branding vs Marketing
Facebook updated its company branding with a new logo that appears with different colors to distinguish each company it owns. Here’s a look at the new logo as it transitions through Facebook, Instagram, and WhatsApp brand colors. Facebook says the new branding is designed for clarity – to make it clear that it’s the parent company of … Read moreFacebook Unveils New Logo With Unique Branding
In an industry as crowded as CBD, how can any startup stand out? It’s a question everyone in the space must answer, as a tsunami of CBD-infused products flood onto store shelves nationwide. So when the cofounders of Feals entered this space, they cooked up a plan to make themselves different. They’d do some customer acquisition research and then create … Read moreHow One CBD Brand Learned to Stand Out in a Crowded Industry
A new year always brings about new discoveries. Many companies will come and go over the year, but some are poised to break out and become the next big success. Here are five unique organizations from a variety of industries that many experts believe are the ones that will become household names before 2020 arrives. … Read more5 Brands To Keep An Eye On In 2019
Japan is a unique case study in branding because they have marketed themselves as all things to all people. Read all the things they have done below to understand how they have positioned themselves as a wonderful place to visit, to do business, and to find talent. 1. Their History Japanese culture is thousands of … Read moreHow Japan Branded A Country
In today’s digital age, more than ever, people are looking online at videos. Between streaming services, YouTube, and people filming things on their phones, video content and branding is growing at a high rate. Individuals are more likely than ever to get someone to watch a video as opposed to reading an article. It is … Read moreVideo Content and Branding Is The Key To Business
Personal branding requires specific knowledge on your brand and why you are using it regardless of the business you happen to be in. Specialization means that you have it pegged for its strength, talent, or a major achievement in your life. Leadership means your brand has authority as well as credibility as the source of … Read more8 Laws of Personal Branding
Scientists and astronomers in April, 2019 made history by capturing and releasing the first photograph of a black hole. Not only was the phenomenon a wonder to behold it also confirmed over a hundred years of academic speculation. Though such similarities may not seem immediately apparent, there is a lot that a black hole has … Read more3 Branding Lessons from a Black Hole